As the Toyota Launched its new car Toyota Yaris and start booking, they revise its price within a month and issue new rate list of its new launched product toyta yaris and issue Toyota yaris new price. The reason behind this major increase in price is “Increase in dollar rate and devaluation of Pak rupee”. Toyota not only revise prices of Toyota yaris, it also increases price of all its product range.
Toyota Increase Prices of its product range between 100,000 to 550000 depending of the nature of vehicle. The basic variant of Toyota Yaris 1.3 L Manual now is available at 2,469,000(Ex-Factory price) after 120,000 increase in price.
The full option variant Toyota Yaris 1.5 ATIV now available at 2,959,000(Ex-Factory Price) after 150,000 increase in price.
|Vehicle Type||Ex-Factory Price||Ex Factory Price|
|Toyota Yaris||Old Price||New Price|
|1.3 GLI MT||2,349,000.00||2,469,000.00|
|1.3 GLI CVT||2,519,000.00||2,649,000.00|
|1.3 ATIV MT||2,449,000.00||2,579,000.00|
|1.3 ATIV CVT||2,599,000.00||2,729,000.00|
|1.5 ATIV X MT||2,649,000.00||2,789,000.00|
|1.5 ATIV X CT||2,809,000.00||2,959,000.00|
Vehicles prices in Pakistan has direct relation with dollar rate, it is evident from last 2 years Toyota increase its corolla GLI Price by 7 to 08 lack.
Currently there is uncertainty exist in economy due to Covd-19, and we there is a risk of vehicles price un stability in next two years.
This increase in price create a negative impact on vehicle sales. Following is unit sale report of Toyota
|Mar-19 Unit Sold||Feb-20 Unit Sold||Mar-20 Unit Sold|
Toyota Corolla is one of the major vehicle which use by rent a car companies to provide car rent service. Car rental companies chose Toyota corolla for car rent service due to this vehicle reliability. This continues increase in vehicle prices increase capital cost of car rental companies of which result is decrease in ROI, this continues increase has one business opportunity of larch scale car rental companies that it creates entry barrier.